Press & Media
Press & Media
For interviews, imagery and the campaign press pack, get in touch. The 2027 press release will be published closer to 22 August 2027. Until then, the 2026 release is available in the archive below.
Media contact
Robbie Lockie — Founder, World Plant Milk Day
Interviews, hi-res images and campaign assets available on request.
At a glance
- What: World Plant Milk Day — a global day celebrating plant milk and its 5,000-year heritage.
- When: Saturday 22 August 2027.
- Founded: 2017 by Robbie Lockie, co-founder of Plant Based News.
- The stat: Roughly 68% of adults worldwide have some degree of lactose malabsorption (The Lancet Gastroenterology & Hepatology, 2017).
- About Robbie: Robbie Lockie is the founder of foodfacts.org, a non-profit using fact-checking to bring transparency to the food system, and one of the founders of Plant Based News. Available for interview.
Archive
2026 press release: “Plant milk is older than the pyramids” →
The 2026 launch release covering the Heritage Campaign and interactive globe.